My friend Ivan Levison (www.levison.com )is full of praise for people who "stick to their knitting" as he calls it. We spoke earlier this week and were discussing companies that do this tend to have better Customer Service. Why? Often because by doing less, they're able to focus more on what they do better, and get better results. Better operations, better marketing and better Customer Service. Almost sounds like a winning combination. In Ivan's case he's one of the worlds best copyrighters, but he doesn't do ANY copy. He's got a specialization, one that allows him to understand and service his Customers better than anyone else. I think sticking to your knitting as Ivan would say, great Customer Service, and profits, all go hand in hand. Do you have any examples of this being the case?